Friday, 9 November 2012

Over the past couple of days we have been working to promote our Facebook page and decided to promote it with an advert which made things pretty exciting. We got close to 30, 000 'reach' by the second day and over 40 new likes which was understandably exciting but we started to notice some patterns. Firstly the likes where coming in too consistently, every few minutes and then a break every half an hour or so, the likes where irrelevant of any specific counties we had targeted and worst of all it looks like the 'people' where either bots or are getting paid to like pages. These 'people' would have sometimes over six thousand likes and be consistently liking pages once every minute or so, clearly not enough time to actually read them, supported by the number of people viewing our individual posts which never improved for the new likes.

We have edited the advert to not care about people liking the page and just effect reach instead which has instantly stopped the flow of random people liking the page. Hopefully this means anyone new is genuinely interested in our content but this experience has left us very dis-heartened and ruined any chances of salvaging real marketing statistics from the ad.

Sure its great we now have a more respectable number of likes for the page but our verdict. Avoid Facebook advertising at all costs.

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